DEDICATED TO THE HEART OF EVERY CITY.

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AUTHENTICITY AT ITS BEST.

Southside Baby Apparel maintains our position as one of the freshest streetwear voices coming out of The Mud. Debuting our SS22 collection in this new lookbook, SSB Apparel sets out to show that just being authentic with it is the new blueprint for streetwear success. Check out our latest drops.

PEEP THE LOOKBOOK

  • WOMEN'S BIKER SHORT SETS ARE HERE

    Featuring our Signature Script logo and available in 5 Summer ready colors, our figure-hugging high waist biker shorts and matching crop tank are here to provide an effortless fit for chill occasions.

    SHOP BIKER SHORT SETS 

  • BEHIND THE BRAND

    Authentically expressing the navigation of our adversities, SouthsideBaby Apparel offers high-quality streetwear inspired by the struggles and achievements of making it through our day-to-day living on the Southside.

    GET TO KNOW US 

WHAT SETS US APART

THE SOUTHSIDE BABY CODE:

AUTHENTICITY

As a top tier streetwear brand, we have free reign to set our own rules, advocate for what we want, and garner the attention of the ones who are just as passionate about the Southside like we are. There’s no need to compete when you stay true to your roots and that’s an artform that we never let fade from our origin.

PREMIUM QUALITY

Our goal is to create quality products without sacrificing artistic integrity. We have chosen premium fabrics and threading materials that withstand continuous wear so that SSB Apparel can become part of your daily fit selections.

FOR THE CULTURE

As a token of appreciation and respect for the hood that raised us, we’ve worked to create a brand that shows love to our neighborhoods and community. The SouthSide isn’t just a side of town… we’re a family.