This brand is for people who made a way out the trenches but still want to represent where they came from. Growing up in my neighborhood, people expected you to become a statistic. SSB Apparel is here to serve people from all walks of life, no matter their struggles or achievements.

This brand is a representation of our childhood, where we come from, and a token of appreciation + respect for the hood that raised us. A Southside Baby doesn’t have to stay a SouthSide Baby, It gives us the foundation to become the person we want to be: a doctor, rapper, entrepreneur, or something more. The Southside raised us but its US who made us. We aren't just a side of town… we’re a family.